McDonald’s has launched a metaverse expertise known as “My Happy Place” for its prospects in Singapore, providing varied interactive actions and rewards, notably for holders of Grimace NFTs. This initiative follows McDonald’s Hong Kong’s 2023 launch of McNuggets Land in The Sandbox.
Developed in partnership with Bandwagon Labs, this digital world is accessible by means of the McDonald’s Singapore app, “My Happy Place” makes use of Bandwagon’s BW.LAND know-how.
Inside this 3D setting, customers can play the Construct-A-Burger recreation, design future McDonald’s eating places, and participate in each day contests by way of the Wheel of Offers, which supplies real-life meals offers and prizes.
Elevating The McDonald’s Expertise
Drina Chee, Senior Director of Advertising and marketing & Digital Buyer Expertise at McDonald’s Singapore, stated, “We’re excited to launch McDonald’s Singapore’s first digital experience. Our customers can dress their avatars in McDonald’s outfits, design their dream restaurant, and win daily phygital rewards, elevating how they experience McDonald’s.”
In 2023, McDonald’s Singapore and Bandwagon Labs launched 2,000 Grimace NFTs, distributed free of charge by means of the McDonald’s app. These “soulbound” tokens, minted on the Ethereum scaling community Polygon, are non-transferable and include particular options within the metaverse.
Grimace NFT holders have entry to unique in-game objects, a secret island, and the flexibility to show Grimace-themed paintings within the Restaurant of the Future inside “My Happy Place.”
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